A Refreshed Colorado Rapids

The Colorado Rapids, as of Summer 2018, are in a bad place. Low attendance, poor play despite the signing of multiple international players and Tim Howard, and even a USOC bow-out to Nashville FC have marred the team throughout 2018.

Their brand is somewhat bland too. Granted, it is unique amongst the MLS field, but they have seemed to distance themselves from Arsenal, who they were a development team too, connected by the Kroenkes, even abandoning the familiar white sleeves. The crest itself is very dated and unnecessarily busy and definitely needs an update.

The rebrand I attempted tried to create a more local focus, as well as cleaning up and simplifying the Rapids look. So, let's get started.

The home kit has sleeves echoing the Colorado flag and is paired with white shorts and burgundy socks.

The away kit is all blue, reflecting road kits of the past. A wave pattern is sublimated into the fabric, representing the Rapids name.

The third kit is more representative of recent away kits. Displaying colors of the Colorado flag, the kits is yellow-blue-yellow with a yellow to blue gradient of the shirt and red trimmings.

And here is some merch to end it off.

Well, that is it for now. If you have any suggestions feel free to comment or email me.

I have some other series coming up that I think you will like, so stay tuned.