About the Brand: SSmith Designs

Every designer needs a good logo to identify themselves by. For me, its the Diamond S. But what does it mean? And how did it become my logo?

The logo replaced a rather crude earlier version, and has gone through a few adjustments as well. The colors of gray and silver are meant to be a flexible look, providing a clean and modern foundation. The touches of turquoise are meant to represent a spark of inspiration, the basis of design. The diamond that surrounds the S is meant to reflect ties to quality (a diamond is often times the standard for quality due to its value). The center S is made up of 2 J shapes representing my initials of SJS. The "S" is slanted upward to represent to climb to continuously get better and improve, as a creator always should. The brand as a whole is designed to be flexible, being able to be used with a variety of colors, designs, and patterns depending on the event and idea that best reflects the current moment. This logo has also been featured in a Gray/White/Turquoise and Gray/White coloring, as well as a simple "Chrome" style, to name a few.